Last week, I slogged through rain squalls, boarded a ferry boat and witnessed from the snug bow, a sea lion thrashing about, fish in mouth, run over and returned from whence it came, in the ferry prop wash. Seriously, I am not kidding. It’s not like an omen or anything, just another misfortune of traveling to a fro from the Olympic Peninsula.
I would drive the length of Whidbey Island, cross Deception Pass Bridge, my destination Skagit Valley, to attend a writer’s workshop. There I met some publicists and inquired about their services.
I was told Suitcase Filled with Nails, would likely never be reviewed by the mainstream because it was published by a Vanity press, which immediately prompted me to zing off an email, subject line: ARGHHHHHHHHHH, to Randy, my publisher. To which Randy replied with: ARGHHHHHHHHHH, and his reply containing the following albeit, some editing on my part. My interjections are in italics.
“Unfortunately their brain is clearly stuck somewhere in the 20th century. I’m afraid most of their peers are, too. If Authorcloud (AC) were a vanity press, you'd be out by about 30 grand by now (I paid AC $500 for cover and page design, ISBN, and liaising with printers & binders, and $300 for paperback and ebook cover design) and I would not be patiently cajoling booksellers to order the book, etc. etc. etc. 'Vanity presses' don't do this sort of thing.”
He continues.
“The old publishing paradigm is rapidly fading, I’ll use my own book, MAN UP In Ten Lessons, which I am poised to publish as an extreme example -- the very definition of 'vanity' publishing! But wait a minute: I AM a publisher, with over three decades of work in the traditional trenches to prove it.”
He adds.
“As I recall, Bennett Cerf's works were published by Random House, back in the day. And who was a founder of Random House? Oh, that's right, Bennett Cerf. Who also published everyone from Faulkner to Rand. So, did the media refuse to review his own (wildly best-selling) works because they were published by his own company?
"At the end of the day (and 'the day' is ending very, very quickly), people in the trade are going to have to start to pay attention to works published by 'atraditional' houses, or they are going to be left far, far behind. The sad fact is, the vast majority of writers published today by traditional publishers are poorly served, on multiple levels.”
He kind of concludes.
“Similarly, if authors choose a publishing model that allows them to move forward with a project that would otherwise either not happen at all, or take close to forever (I spent four months sending out 135 queries and proposals to agents, publishers, all who agreed my story was timely but they just weren’t in the market for my type of book.) why is that automatically a "bad thing?" Do publicists and media really believe that because a book has been published by a traditional publisher, it's going to be "good," that it's automatically worthy of a review, that the public is going to both want to hear about it and its author, then rush out to buy it? And conversely, that if a book is published by anyone other than a traditional house, it's beneath contempt?"
Yesterday I took the ferry boat to Seattle (no sea lions were observed being minced to pieces on this crossing). Judging by all the unsold books written by celebrities, I saw on the shelves of bookstores I visited to drop off copies of Suitcase, Randy may have a point. Whether, I’m providing a platform for his publishing passion is not the point. The point is, even if Suitcase Filled with Nails, had been picked up by a traditional publisher, it could still take as long as three years to get it in print. At least, that’s what the one publisher who actually made an appointment to see me, said before declining to publish my timely book.
It’s all about traditionally published books written in vain - overshadowing good books that have been published by atraditional press. Getting published by the old guard is too much about who you are, who you know, not how well you write about what you know.
I mean, Ellen Degeneres could write, “My hair is highlighted and I wear high top sneakers.” Paste this sentence between two covers, and I bet your britches, it would be picked up and promoted by a traditional publisher. Seriously, I am not kidding.